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User-centric Metrics Matter to Ecommerce. Start with These Five.

Rigor

Reading Time: 8 minutes Whether your ecommerce business is 100% online or you supplement with bricks and mortar, your website is a critical revenue driver. When your website isn’t performing optimally, you risk not only your revenue but also your reputation as a trusted resource. Which Metrics Matter for Ecommerce?

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Performance audit: Lego.com

Speed Curve

My kids love LEGO, too, which means that every year I find myself spending a fair bit of time on the LEGO website during the holidays. We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. I love LEGO. seconds, LCP lags at 3.96

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Performance Game Changer: Browser Back/Forward Cache

Smashing Magazine

Similarly from cross-site navigation — think Google search results or the like and then clicking back. Ensuring your website caches most of its assets for future uses has long been touted as essential for web performance. 400 pages , jam-packed with in-depth user research and best practices. Now close the tab.

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Google Lighthouse vs Rigor

Rigor

Reading time 11 min As companies become more aware of the importance of web performance, internal teams begin to research tools they can use to use to track their metrics and improve the user experience of their websites and applications. Where Google Lighthouse Shines Bright. Google Lighthouse has a lot going for it.

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6 Proven Ways to Improve Your eCommerce Conversion Rate

KeyCDN

The world of eCommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in eCommerce are ever-expanding. All of these things come into play when discussing the conversion rate of any eCommerce store.

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Front-End Performance Checklist 2021

Smashing Magazine

So, if we created an overview of all the things we have to keep in mind when improving performance — from the very start of the project until the final release of the website — what would that look like? Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ).