Benchmarking Google Media Traffic 
Smashing Magazine
MARCH 2, 2021
These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. With Core Web Vitals , Google has been pushing the experience factors on mobile further to the forefront. Large preview ).
Speed Curve
MARCH 5, 2023
Background For this new investigation, I selected four sites that experience a significant amount of user traffic. LCP is relatively new, and has received a great deal of attention since it was introduced a couple of years ago as part of Google's Core Web Vitals. If you work on a media site, then page views and bounce rate matter.
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Speed Curve
MARCH 5, 2023
Background For this new investigation, I selected four sites that experience a significant amount of user traffic. LCP is relatively new, and has received a great deal of attention since it was introduced a couple of years ago as part of Google's Core Web Vitals. If you work on a media site, then page views and bounce rate matter.
Smashing Magazine
JUNE 1, 2022
They can also highlight very long redirection chains in your third-party traffic. Graph of resource request chains on a typical news media website. The most popular, by far, is the Google Lighthouse report (available in Chrome Developer Tools) and Google’s Page Speed Insights. Large preview ). Large preview ).
Smashing Magazine
JANUARY 11, 2021
Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored case study with real data.
Alex Russell
OCTOBER 22, 2017
Budgets are scaled to a benchmark network & device. media="(min-width: 990px)"> <source srcset="img@tablet.png, img@tablet-2x.png 2x". media="(min-width: 750px)"> <img srcset="img@mobile.png, img@mobile-2x.png 2x". Deciding what benchmark to use for a performance budget is crucial. Global Ground-Truth.
Smashing Magazine
JANUARY 6, 2020
Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). For Mac OS, we can use Network Link Conditioner , for Windows Windows Traffic Shaper , for Linux netem , and for FreeBSD dummynet. Adjust the argument depending on the group of stakeholders you are speaking to.
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