Remove Analytics Remove Benchmarking Remove Magazine Remove Traffic
article thumbnail

The State Of Mobile And Why Mobile Web Testing Matters

Smashing Magazine

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. A performance benchmark Lighthouse is well-known. Testing the Smashing Magazine website on different devices.

Mobile 135
article thumbnail

Don’t Sink Your Website With Third Parties

Smashing Magazine

These services use requests to external hosts (not servers you control) to deliver JavaScript framework libraries, custom fonts, advertising content, marketing analytics trackers, and more. They can also highlight very long redirection chains in your third-party traffic.

Website 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Front-End Performance Checklist 2021

Smashing Magazine

This guide has been kindly supported by our friends at LogRocket , a service that combines frontend performance monitoring , session replay, and product analytics to help you build better customer experiences. Study common complaints coming into customer service and sales team, study analytics for high bounce rates and conversion drops.

article thumbnail

Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Study common complaints coming into customer service and sales team, study analytics for high bounce rates and conversion drops. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Yet often, analytics alone doesn’t provide a complete picture.