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The State Of Mobile And Why Mobile Web Testing Matters

Smashing Magazine

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

Mobile 134
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10 things I love about SpeedCurve (that I think you'll love, too)

Speed Curve

Benchmark your site against your competitors Our public-facing Industry Benchmarks dashboard gets a lot of visits, but did you know you can create your own custom competitive benchmarking dashboard in SpeedCurve? READ : How to create a competitive benchmark dashboard ––––– 4.

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Don’t Sink Your Website With Third Parties

Smashing Magazine

These services use requests to external hosts (not servers you control) to deliver JavaScript framework libraries, custom fonts, advertising content, marketing analytics trackers, and more. They can also highlight very long redirection chains in your third-party traffic.

Website 131
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Front-End Performance Checklist 2021

Smashing Magazine

This guide has been kindly supported by our friends at LogRocket , a service that combines frontend performance monitoring , session replay, and product analytics to help you build better customer experiences. Study common complaints coming into customer service and sales team, study analytics for high bounce rates and conversion drops.

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. It will help you build up a company-tailored case study with real data. How to get there?