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The psychology of site speed and human happiness

Speed Curve

In the fourteen years that I've been working in the web performance industry, I've done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences. In fairness, that was in the early 2000s, and site speed was barely on anyone's radar.

Speed 134
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Web Performance Bookshelf

Rigor

Take, for example, The Web Almanac , the golden collection of Big Data combined with the collective intelligence from most of the authors listed below, brilliantly spearheaded by Google’s @rick_viscomi. Web Performance In Action. Designing for Performance. Site speed & SEO go hand in hand. The Art of SEO.

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Front-End Performance Checklist 2021

Smashing Magazine

Defining The Environment Choosing a framework, baseline performance cost, Webpack, dependencies, CDN, front-end architecture, CSR, SSR, CSR + SSR, static rendering, prerendering, PRPL pattern. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts.

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

However, as long as there is no established endorsement of the performance culture, each decision will turn into a battlefield of departments, breaking up the organization into silos. Without a strong alignment between dev/design and business/marketing teams, performance isn’t going to sustain long-term. Large preview ).