The psychology of site speed and human happiness
Speed Curve
JANUARY 29, 2024
Queueing theory is the mathematical study of waiting lines, both real and virtual. Slowness affects our entire perception of a brand Yes, that includes non-performance aspects of the site, such as content, design, and navigation. Let's start with a wide-angle look at how we humans handle waiting, in all its forms. Short answer: Poorly.
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