Google Hardware Software White Paper 
The Agile Manager
FEBRUARY 29, 2020
Each had come to prominence in the handset market differently: Nokia was a mobile telephony company, Blackberry a mobile email company, Apple a personal technology company, Google an internet search and advertising company. With the benefit of hindsight, we know how it played out. The dominant sentiment in modern-day Europe is anxiety.
Adrian Cockcroft
NOVEMBER 13, 2023
In the simplest case, you have a growing workload, and you optimize it to run more efficiently so that you don’t need to buy or rent additional hardware, so your carbon footprint stays the same, but the carbon per transaction or operation is going down. I think the good news is that over time it will get less complicated.
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