AMP and Incentives
Tim Kadlec
OCTOBER 8, 2015
Incentives are fascinating. Dangle the right carrot in front of people and you can subtly influence their behavior. But it has to be the right carrot. It has to matter to the people you’re trying to influence. Just as importantly, it has to influence the correct changes. A few years ago there was a story of incentives gone wrong that was making the rounds.
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