What is behavior analytics?
Dynatrace
AUGUST 14, 2023
As user experiences become increasingly important to bottom-line growth, organizations are turning to behavior analytics tools to understand the user experience across their digital properties. In doing so, organizations are maximizing the strategic value of their customer data and gaining a competitive advantage. According to McKinsey , organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin.
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