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Ten years of page bloat: What have we learned?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. JavaScript – A page can have a relatively low JS weight but still suffer from JS-inflicted performance problems. Don't assume hardware and networks will mitigate page bloat. Fight regression.

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. Use performance budgets to fight regression Page bloat happens when people stop paying attention. In other words, images comprised almost 75% of the total page weight. More on that later.)

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