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What is behavior analytics?

Dynatrace

These sources can include the website or app itself, a data warehouse or a customer data platform (CDP), or social media monitoring tools. An organization may collect this data the following ways. Using application programming interfaces (APIs) to instrument a wider range of digital touchpoints.

Analytics 223
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Web Performance Bookshelf

Rigor

When it comes to web content, you can easily find what you need through many different paths, from search engines and social media to playlists and blogs, jumping from one source to another with just a tap of a finger.

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Utilities, Strategic Investments, and the CIO

The Agile Manager

The advent of mobile and social media allow firms to interact more directly, more frequently and more intimately with customers than ever. The rise of Big Data - the ability to store and analyze large volumes of structured and unstructured, internal and external data - promises to let companies react more nimbly than ever before.