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Ten years of page bloat: What have we learned?

Speed Curve

How does page bloat affect other metrics, such as Google's Core Web Vitals? And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. Image size is another issue, as excessive image weight hurts your SEO ranking in Google Image Search. More on that later.).

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. Core Web Vitals are a Google search ranking factor. Given that Google continues to dominate search usage, you should care about Vitals alongside the other metrics you should be tracking.

Mobile 52