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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. A couple of things worth noting: All of the sites in the leaderboard sites are pretty speedy, so this is NOT a name-and-shame exercise. seconds, LCP lags at 3.96

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Why you need to know your site's performance poverty line (and how to find it)

Speed Curve

"I made my pages faster, but my business and user engagement metrics didn't change. The performance poverty line is the plateau at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics.

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Why you need to know your site's performance plateau (and how to find it)

Speed Curve

"I made my pages faster, but my business and user engagement metrics didn't change. The performance plateau is the point at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics.

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Fixing a slow site iteratively

CSS - Tricks

Site performance is potentially the most important metric. Google’s industry benchmarks from 2018 also provide a striking breakdown of how each second of loading affects bounce rates. Source: Google /SOASTA Research, 2018. Speed is also something Google considers when ranking your website placement on mobile.

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