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How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience? Dotcom-Monitor Website Monitoring.

Website 92
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Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. They can also highlight very long redirection chains in your third-party traffic.

Website 131
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Performance Testing - Tools, Steps, and Best Practices

KeyCDN

Web performance is a broad subject, and you’ll find no shortage of performance testing tips and tutorials all over the web. Before you begin tuning your website or application, you must first figure out which metrics matter most to your users and establish some achievable benchmarks. What is Performance Testing?

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Front-End Performance Checklist 2021

Smashing Magazine

You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Adjust the argument depending on the group of stakeholders you are speaking to. Large preview ).

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Rather than focusing on full page loading time (via onLoad and DOMContentLoaded timings, for example), prioritize page loading as perceived by your customers. What does it mean? Image source ).