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6 Proven Ways to Improve Your eCommerce Conversion Rate

KeyCDN

The world of eCommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in eCommerce are ever-expanding. All of these things come into play when discussing the conversion rate of any eCommerce store.

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Performance audit: Lego.com

Speed Curve

My kids love LEGO, too, which means that every year I find myself spending a fair bit of time on the LEGO website during the holidays. We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. I love LEGO.

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Why you need to know your site's performance poverty line (and how to find it)

Speed Curve

The performance poverty line is the plateau at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics. What is the "performance poverty line"?

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The “Best” Performance Metrics? Start With These Six

Rigor

For example, a media organization may be interested in tracking Time to Interactive because its site relies on third-party advertising for revenue, while an ecommerce business might want to dig deeper into First Meaningful Paint so it can ensure that customers can quickly take action to purchase an item. Why track it? Conclusion.

Metrics 101
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Why you need to know your site's performance plateau (and how to find it)

Speed Curve

The performance plateau is the point at which changes to your website’s rendering metrics (such as Start Render and Largest Contentful Paint) cease to matter because you’ve bottomed out in terms of business and user engagement metrics. What is the "performance plateau"?

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World’s Top Web Performance Leaders To Watch

Rigor

If you want to vastly improve the startup and load performance of your website, you cannot miss the impactful observations and insights that Jake posts on jakearchibald.com/ and shares on Twitter @ jaffathecake. He writes about Progressive Web Apps on Medium as well as on his own website. Rick Byers. Rick Byers. Tammy Everts.

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Google Lighthouse vs Rigor

Rigor

Reading time 11 min As companies become more aware of the importance of web performance, internal teams begin to research tools they can use to use to track their metrics and improve the user experience of their websites and applications. Not everyone uses Chrome to access your website. Take an ecommerce site as an example.

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