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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. Even though the hero image – which in and of itself is a fairly well optimized image – has downloaded at around the 2.9 Those are already big wins.

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Ten years of page bloat: What have we learned?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. These numbers should not be taken as a benchmark for your own site. You can see this by looking at the synthetic test result for Sears.com (again, available via our Industry Benchmarks ).

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Google PageSpeed Insights - Scoring 100/100 with WordPress

KeyCDN

Take these statistics from Google’s industry benchmarks for mobile page speed guide: We’ve said it before but it’s worth reiterating that as web page load times increase, so does the likelihood of your visitors. According to Google, the best practice for a website’s speed is to keep it under 3 seconds load time.

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. These numbers should not be taken as a benchmark for your own site. Here are some tips and best practices to help on that journey. More on that later.) How quickly do they show up?

Mobile 52