Data Mining Problems in Retail
Highly Scalable
MARCH 10, 2015
More specifically, the article was inspired by three major case studies from Albert Heijn [KOK07], the largest supermarket chain in the Netherlands, Zara [CA12], an international apparel retailer, and RueLaLa [JH14], an innovative online fashion retailer. Thomas, 2006. Targeted mailing campaigns and special gifts (e.g. McFadden, 1974.
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