Wed.May 08, 2019

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How to Analyze a Waterfall Chart

Gtmetrix

Learn to identify and point out potential issues – no programming experience necessary. Analyzing a Waterfall Chart mostly boils down to recognizing common patterns, and understanding what you can safely ignore. In a continuation of our first Waterfall Charts explained article, we’ll now go through general concepts to help you analyze a Waterfall Chart and […].

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PPC Optimization: Using Call-Only Ads in Search Campaigns

Website Optimization

Call-only ads are a good way to drive calls to your business directly from ads. Call-only ads are only shown on devices that can make calls, such as smart phones. Over time however, we've found that in some highly competitive markets, the quality score of keywords associated with a call-only campaign can drop below 3/10, restricting their exposure. One way around this is to include call-only ads amongst search ads in a search campaign on Google Ads.

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Best Practices for Efficient Log Management and Monitoring

DZone

When managing cloud-native applications, it's essential to have end-to-end visibility into what's happening at any given time. This is especially true because of the distributed and dynamic nature of cloud-native apps, which are often deployed using ephemeral technologies like containers and serverless functions. With so much flux and complexity across a cloud-native system, it's important to have robust monitoring and logging in place to control and manage the inevitable chaos.

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T-SQL bugs, pitfalls, and best practices – subqueries

SQL Performance

This article is the second in a series about T-SQL bugs, pitfalls and best practices. This time I focus on classic bugs involving subqueries. Particularly, I cover substitution errors and three-valued logic troubles. Several of the topics that I cover in the series were suggested by fellow MVPs in a discussion we had on the subject. Thanks to Erland Sommarskog, Aaron Bertrand, Alejandro Mesa, Umachandar Jayachandran (UC), Fabiano Neves Amorim, Milos Radivojevic, Simon Sabin, Adam Machanic, Thoma