Case Study Google Latency Strategy 
CSS Wizardry
APRIL 22, 2020
21 years later, in 2013, Google launched Brotli, a new algorithm that claims even greater improvement than Gzip! This is because file-size is only one aspect of web performance, and whatever the file-size is, the resource is still sat on top of a lot of other factors and constants—latency, packet loss, etc. decrease in file-size.
CSS Wizardry
AUGUST 13, 2019
An outgoing request from a whitelisted domain returns a 302 , forwarding the request to a self-hosted CSS file that is optimised specifcally for your browser, OS, and UA (Google Fonts do something similar). In case you’re wondering, a non-whitelisted domain returns a 403. The CSS file(s) that we host is provided by Cloud.typography.
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Smashing Magazine
AUGUST 3, 2023
These pages serve as a pivotal tool in our digital marketing strategy, not only providing valuable information about our services but also designed to be easily discoverable through search engines. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority.
Speed Curve
MAY 1, 2023
seconds or less, which is Google's recommendation for page experience and SEO. But I've participated in many usability studies that have found a strong, consistent correlation between Start Render time, user engagement, and business metrics. > INP logs the latency of all interactions throughout the entire page lifecycle.
Smashing Magazine
MARCH 25, 2021
WPOStats highlights literally hundreds of case studies showing how a drop in perfrmance — from a few hundreds of milliseconds to seconds — might result in a massive drop in annual sales. Also, be sure to synthetically track Google’s Core Web Vitals (CWVs) as part of your toolkit with tools like LightHouse.
Smashing Magazine
JANUARY 11, 2021
Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. In many organizations, front-end developers know exactly what common underlying problems are and what strategies should be used to fix them. How to get there? Large preview ). Large preview ).
The Morning Paper
SEPTEMBER 8, 2019
All three sampling strategies are heavily used at Microsoft. Five queries improve substantially on both latency and total compute hours. Such case studies lead us to strongly believe that the batched log analytics jobs that are prevalent in production big-data clusters can benefit substantially from query-time sampling.
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