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Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. You cannot always anticipate what you cannot control.

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Front-End Performance Checklist 2021

Smashing Magazine

However, as long as there is no established endorsement of the performance culture, each decision will turn into a battlefield of departments, breaking up the organization into silos. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). How to get there?

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Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word]

Smashing Magazine

However, as long as there is no established endorsement of the performance culture, each decision will turn into a battlefield of departments, breaking up the organization into silos. Without a strong alignment between dev/design and business/marketing teams, performance isn’t going to sustain long-term. How to get there?

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

However, as long as there is no established endorsement of the performance culture, each decision will turn into a battlefield of departments, breaking up the organization into silos. Without a strong alignment between dev/design and business/marketing teams, performance isn’t going to sustain long-term. How to get there?