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World’s Top Web Performance Leaders To Watch

Rigor

Rachel is the Editor-in-Chief of Smashing Magazine, a British web developer, writer, and speaker. Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Vitaly is a co-founder of the Smashing Magazine brand.

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Don’t Sink Your Website With Third Parties

Smashing Magazine

You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about website performance. They are more of a benchmark than a true measurement of real user experience.

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Front-End Performance Checklist 2021

Smashing Magazine

Defining The Environment Choosing a framework, baseline performance cost, Webpack, dependencies, CDN, front-end architecture, CSR, SSR, CSR + SSR, static rendering, prerendering, PRPL pattern. Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts.

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Addy Osmani has written a very detailed write-up on how to start performance budgeting , how to quantify the impact of new features and where to start when you are over budget. Image source ).