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eCommerce & Retail: There’s No Excuse to Ignore Performance

Rigor

Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. But there are also eCommerce and Retail teams that integrate performance into their everyday process of building and releasing new content.

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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. According to Google's thresholds, an LCP time of 3.96 Optimizing the critical rendering path could make this page a star on the Retail Benchmarks leaderboard.

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Why you need to know your site's performance poverty line (and how to find it)

Speed Curve

LCP is relatively new, and has received a great deal of attention since it was introduced a couple of years ago as part of Google's Core Web Vitals. If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate.

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Why you need to know your site's performance plateau (and how to find it)

Speed Curve

LCP is relatively new, and has received a great deal of attention since it was introduced a couple of years ago as part of Google's Core Web Vitals. If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate.

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World’s Top Web Performance Leaders To Watch

Rigor

Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Jake is a frequent speaker at many popular conferences and events, such as 100 Days of Google Dev , JAMstakConf , JSConf , SmashingConf , and dozens of others.