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Ten years of page bloat: What have we learned?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. JavaScript – A page can have a relatively low JS weight but still suffer from JS-inflicted performance problems. These numbers should not be taken as a benchmark for your own site.

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. This is to try to understand how a "typical" page might perform, as well as pages in the "longtail". It's super important to understand longtail performance. More on that later.)

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