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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. Are you using a content delivery network (CDN) to bring elements like images closer to your users, so that delivery times are faster? Are images optimized?

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Ten years of page bloat: What have we learned?

Speed Curve

But pages keep getting bigger and more complex year over year – and this increasing size and complexity is not fully mitigated by faster devices and networks, or by our hard-working browsers. And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites.

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. These numbers should not be taken as a benchmark for your own site. Here are some tips and best practices to help on that journey. More on that later.) How quickly do they show up?

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