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6 Proven Ways to Improve Your eCommerce Conversion Rate

KeyCDN

The world of eCommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in eCommerce are ever-expanding. All of these things come into play when discussing the conversion rate of any eCommerce store.

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Google Lighthouse vs Rigor

Rigor

One free tool has become prominent in the space – Google Lighthouse – and one question often bubbles up: “I use Google Lighthouse for one-off snapshots of my site’s performance, so why do I need a performance monitoring solution?” Where Google Lighthouse Shines Bright.

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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. According to Google's thresholds, an LCP time of 3.96 Optimizing the critical rendering path could make this page a star on the Retail Benchmarks leaderboard.

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Front-End Performance Checklist 2021

Smashing Magazine

Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). For each of them, Google recommends a range of acceptable speed goals.