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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. A couple of things worth noting: All of the sites in the leaderboard sites are pretty speedy, so this is NOT a name-and-shame exercise. Are images optimized?

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Fixing a slow site iteratively

CSS - Tricks

Google’s industry benchmarks from 2018 also provide a striking breakdown of how each second of loading affects bounce rates. With all of this in mind, I thought improving the speed of my own version of a slow site would be a fun exercise. It’s is a Google service that audit things performance, accessibility, SEO, and best practices.

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