articles evolutionary-architecture-a-solution-to-the-lost-a 
O'Reilly Software
OCTOBER 23, 2018
I should start by saying this section does not offer a treatise on how to do architecture. By 2012, Harvard Business Review published an article by Thomas Davenport and D.J. A look at the roles of architect and strategist, and how they help develop successful technology strategies for business.
Highly Scalable
MARCH 10, 2015
Over years, this article has evolved into a book – please visit Introduction to Algorithmic Marketing website to download]. In this article we are trying to take a more rigorous approach and provide a systematic view of econometric models and objective functions that can leverage data analysis to make more automated decisions.
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