2003 Analytics Big Data Efficiency 
All Things Distributed
DECEMBER 20, 2017
How companies can use ideas from mass production to create business with data. That was the provocative thesis of a much-talked-about article from 2003 in the Harvard Business Review by the US publicist Nicolas Carr. Marketers use big data and artificial intelligence to find out more about the future needs of their customers.
Highly Scalable
MARCH 10, 2015
Although there are many books on data mining in general and its applications to marketing and customer relationship management in particular [BE11, AS14, PR13 etc.], The rest of the article is organized as follows: We first introduce a simple framework that ties together a retailer’s actions, profits and data.
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