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Netflix at AWS re:Invent 2019

The Netflix TechBlog

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 100
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Netflix at AWS re:Invent 2019

The Netflix TechBlog

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 100
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Netflix at AWS re:Invent 2019

The Netflix TechBlog

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 37
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Growth Engineering at Netflix?—?Automated Imagery Generation

The Netflix TechBlog

entertainment?—?and However, it would be cost-inefficient to leverage this same hardware for lightweight and more consistent traffic patterns that an asset management service requires. In some cases, like the homepage, this even involves providing appropriate imagery (e.g., the background image shown above).

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Experimentation is a major focus of Data Science across Netflix

The Netflix TechBlog

Growth Advertising At Netflix, we want to entertain the world ! We don’t have unlimited traffic or time, so sometimes we have to make hard choices. The Open Connect engineering team faces numerous measurement challenges. without having to become software engineers themselves. What’s the tradeoff of using those?