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Ten years of page bloat: What have we learned?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. These numbers should not be taken as a benchmark for your own site. You can see this by looking at the synthetic test result for Sears.com (again, available via our Industry Benchmarks ).

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What is page bloat? And how is it hurting your business, your search rank, and your users?

Speed Curve

And if that already wasn’t enough, the number of images on a page has been linked to lower conversion rates on retail sites. These numbers should not be taken as a benchmark for your own site. Here are some tips and best practices to help on that journey. More on that later.) How quickly do they show up?

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