Data Mining Problems in Retail
Highly Scalable
MARCH 10, 2015
Although there are many books on data mining in general and its applications to marketing and customer relationship management in particular [BE11, AS14, PR13 etc.], The rest of the article is organized as follows: We first introduce a simple framework that ties together a retailer’s actions, profits and data. Thomas, 2006. Fano, 2002.
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