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Core Web Vitals for Search Engine Optimisation: What Do We Need to Know?

CSS Wizardry

Google’s Core Web Vitals initiative was launched in May of 2020 and, since then, its role in Search has morphed and evolved as roll-outs have been made and feedback has been received. However, to this day, messaging from Google can seem somewhat unclear and, in places, even contradictory. Don’t have time to read 5,500+ words?

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How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.