2017 Best Practices Speed Website Performance 
KeyCDN
JUNE 20, 2019
According to Monetate , the following conversion rate results were gathered for Q3 of 2017 until Q3 of 2018. The lower conversion rate on mobile could be due to a variety of reasons including the website not being responsive for mobile devices, the speed isn’t up to par, etc. There are many ways to speed up a slow website.
Smashing Magazine
JANUARY 7, 2019
However, as long as there is no established endorsement of the performance culture, each decision will turn into a battlefield of departments, breaking up the organization into silos. Without a strong alignment between dev/design and business/marketing teams, performance isn’t going to sustain long-term. Intended as a RUM metric only.
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