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Ten years of page bloat: What have we learned?

Speed Curve

How does page bloat affect other metrics, such as Google's Core Web Vitals? These numbers should not be taken as a benchmark for your own site. The median page today serves 25 images, compared to 42 images back in 2012. And we need to have strategies in place to understand and manage our pages. Not all pages are getting bigger.

Mobile 145
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The Performance Inequality Gap, 2021

Alex Russell

The scale of the effect can be deeply situational or hard to suss out without solid metrics. Since then, the metrics conversation has moved forward significantly, culminating in Core Web Vitals , reported via the Chrome User Experience Report to reflect the real-world experiences of users. Today, either method returns a similar answer.

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The average web page is 3MB. How much should we care?

Speed Curve

I've written a lot of posts about page bloat, starting way back in 2012, when the average page hit 1MB. Because the average page is now 3MB in size, and this seems like a good time to pause, check our assumptions, and ask ourselves: Is there any reason to care about page size as a performance metric? The answer was no.

Metrics 80