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How to Optimize Websites for Ad Publishers

Dotcom-Montior

As an ad publisher, your revenue depends on two main factors: traffic to your site and ad optimization. A lot of the focus goes into the practice and processes of driving traffic to your site from an SEO perspective, but what if when visitors get to your site, they have a less than ideal experience?

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The psychology of site speed and human happiness

Speed Curve

In 1993 and again in 2010 , usability expert Jakob Nielsen found that: 0.1 It's important to remind ourselves that application performance is just one part of the greater world. Our everyday lives are filled with events – from sitting in traffic to standing in line at the grocery store – that challenge our need for flow.

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