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How to Optimize Websites for Ad Publishers

Dotcom-Montior

Page speed has been a key factor in Google’s ranking algorithm since 2010 , so it is essential to understand the various ways you can optimize your pages and why implementing synthetic monitoring can ensure your pages perform flawlessly and revenue isn’t lost. Remember, speed is key to the user experience.

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Web Performance Bookshelf

Rigor

Take, for example, The Web Almanac , the golden collection of Big Data combined with the collective intelligence from most of the authors listed below, brilliantly spearheaded by Google’s @rick_viscomi. Site speed & SEO go hand in hand. You only have a few seconds to get compelling content onto the screen. The real beauty?

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The Performance Inequality Gap, 2024

Alex Russell

HTML, CSS, images, and fonts can all be parsed and run at near wire speeds on low-end hardware, but JavaScript is at least three times more expensive, byte-for-byte. India's speed test medians are moving quickly, but variance is orders-of-magnitude wide, with 5G penetration below 25% in the most populous areas.

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The Performance Inequality Gap, 2021

Alex Russell

Using a global ASP as a benchmark can further mislead thanks to the distorting effect of ultra-high-end prices rising while shipment volumes stagnate. Recall that single-core performance most directly translates into speed on the web. Today, either method returns a similar answer. Tap for a larger version. How bad is it?