PPC Optimization: Early Warning 2
Website Optimization
APRIL 26, 2020
In a previous article, we wrote about early warning signals that can help you optimize PPC ads faster using Phone Calls and PTR (phone through rate) data. In this follow-up article we explore additional metrics to help optimize PPC ads faster, including Impressions Top & Absolute Top, and Average Session Duration. Using these metrics can give you an early indication of the performance of text ads in search campaigns.
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