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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. A couple of things worth noting: All of the sites in the leaderboard sites are pretty speedy, so this is NOT a name-and-shame exercise. Those are already big wins.

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Why you need to know your site's performance poverty line (and how to find it)

Speed Curve

Create a baseline to measure against Repeat this exercise periodically – perhaps monthly, or semi-annually, or after a deploy where you've made a number of performance improvements – and compare the correlation charts over time.

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Why you need to know your site's performance plateau (and how to find it)

Speed Curve

Create a baseline to measure against Repeat this exercise periodically – perhaps monthly, or semi-annually, or after a deploy where you've made a number of performance improvements – and compare the correlation charts over time.