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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

Study common complaints coming into customer service and sales team, study analytics for high bounce rates and conversion drops. Explore how improving performance can help relieve some of these common problems. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ).

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Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word]

Smashing Magazine

Study your main competitors, collect metrics on how they perform on mobile and desktop and set thresholds that would help you outpace them. To get accurate results and goals though, first study your analytics to see what your users are on. You can then mimic the 90th percentile’s experience for testing.