2024 Google Latency Traffic 
Smashing Magazine
AUGUST 3, 2023
It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.
Smashing Magazine
OCTOBER 31, 2023
Why do we need Lighthouse at all when Google also offers similar reports in PageSpeed Insights (PSI)? CrUX data is important because it is how web core vitals are measured, which, in turn, are a ranking factor for Google’s search results. Still, there’s nothing in there to tell us about the data Lighthouse is using to evaluate metrics.
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