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Average Page Load Time in 2021

MachMetrics

Website performance & speed plays a major role in the success of an online business. High-performing fast sites attract and preserve users better than low-performing ones. Daniel An, Google, 2017. The impact of page performance depends on its speed optimization and is reversely proportional.

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World’s Top Web Performance Leaders To Watch

Rigor

His most recent book, Hacking Web Performance , walks the reader through improving performance from initial load and data transfer to resource loading and the overall user experience. His keynote address from O’Reilly Fluent 2017, Reflecting on 20 years on the web , is a must-see. You can follow Max on Twitter @ firt.

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Front-End Performance Checklist 2019 [PDF, Apple Pages, MS Word]

Smashing Magazine

It might be tempting to get into quick "low-hanging-fruits"-optimizations early on — and eventually it might be a good strategy for quick wins — but it will be very hard to keep performance a priority without planning and setting realistic, company-tailored performance goals. when web fonts aren’t loaded yet).