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Building and Scaling Data Lineage at Netflix to Improve Data Infrastructure Reliability, and…

The Netflix TechBlog

Netflix Data Landscape Freedom & Responsibility (F&R) is the lynchpin of Netflix’s culture empowering teams to move fast to deliver on innovation and operate with freedom to satisfy their mission. As a result, a single consolidated and centralized source of truth does not exist that can be leveraged to derive data lineage truth.

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Data Mining Problems in Retail

Highly Scalable

The space of possible actions can be defined as a set of send/no-send decisions with regard to individual customers and the gross margin of the campaign depends both on actions (who will receive the incentive and who will not) and data such as expected revenue from a given customer and mailing costs. The model (2.1)

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