Quality Assurance in the Digital Age: New Approach to QA and Testing

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Quality Assurance in the Digital Age

Businesses in the digital era no longer rely on features alone. These entities focus on the entire user experience to get ahead of the competition. To deliver nothing but the best to customers, stringent Quality Assurance (QA) must be imposed since traditional approaches are no longer sufficient.

Why Quality Matters More than Ever

Today’s users, regardless of age, are savvier than ever. With exposure to technology, these individuals expect more seamless experiences, otherwise, customers can start jumping ship and bringing their business elsewhere. But just because potential customers want fast digital services doesn’t mean companies should compromise quality. For instance, a fast app isn’t going to make up for the fact that it’s buggy or unstable. The more modern tools are also built-in with more services connected to them, so although isolated QA testing is easier, it’s prone to misses when it comes to the overall usability of the connected systems as a whole.

Key Pillars of a Modern QA Approach

You can not pinpoint issues until you fully understand how something works. That’s why QA specialists need to work closely with the developers themselves to monitor areas that are most likely to malfunction. This intelligent focus is a crucial aspect of Quality Control.

When testing large systems, automation is vital. However, it needs to be strategically done in a way that leaves room for human testing. Automation can never replace the human factor, but it’s a spectacular way to make the process more convenient. Additionally, testing needs to be done at every stage of the development process and if possible, it should include the user journey very early on.

A modern QA approach tracks more than just defects. It should include factors like the timeline from issue discovery to resolution, turnaround times for relaying feedback to concerned departments and the initial overall customer satisfaction if early user journey testing was performed.

Key Challenges in Quality Assurance and Testing

Users want instant gratification, which puts immense pressure on developers and QA teams. The tech-savvy market demands rapid releases, which is difficult, especially when lengthy testing cycles are mandatory. Newer applications normally involve microservices, APIs and the integration of complex technologies. QA professionals refuse to rely on isolated testing since the issues that normally arise stem from how the entire system works.

Because of these factors, QA expertise has become more valuable than ever. However, quality control should be applied differently from traditional methods, where QA experts simply wait at the end of the line to be checked. More complex and interconnected systems mean QA professionals need to be present at every step of the development process.

QA as a Mindset

Although QA’s role is mostly to find defects in the system, the end goal is still the same – to ensure that the final result is exceptional and fully functional.  At all times, the end users’ satisfaction has to be kept in mind while tracking bugs and finding fixes. Timely release is also important, but not more than the state in which these systems are delivered.

Kovair: The Platform Advantage

Kovair’s Value Stream Management solutions enable the QA transformation through the following:

The Omnibus Integration Platform eliminates fragmented data, which is the single biggest hindrance to modern QA. It also connects developer tools, testing platforms, ITSM systems, and more, to ensure real-time data flow.

Kovair’s workflow engine can also automate QA steps using triggers and data from other systems. This removes the need for manual handoffs which cause the slowdown. Meanwhile, analytics provide insights that spot bottlenecks to perform the necessary counteractions.

Example: QA for Web Design and User Experience

Suppose Kovair collaborates with a leading web design services provider. With automatic compatibility testing, validation across browsers and devices can be done as soon as designs are submitted. Accessibility checks can be similarly integrated. Costly reworks can then be avoided proactively while ensuring a seamless user experience.

QA as a Catalyst for Excellence

QA is more than just policing processes – it’s strengthening interoperability and internal processes to ensure foolproof results. Skilled QA professionals should become every business’ valued partner when creating digital products.  This is how Kovair’s integrated platforms enable organizations to deliver quality while keeping up with the speed of modern business. 

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Marc Bartolome is a Digital Marketing Strategist and Growth Consultant at SEO Services Australia. Leading a group of talented and skilled individuals, Marc consistently delivers exceptional results that not only meet but exceed customer expectations.

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