Don’t Sink Your Website With Third Parties
Smashing Magazine
JUNE 1, 2022
You’ve agonized over design patterns and usability. In a multivariate test, you serve a version of the page with the third-party tag on it to one segment of your visitor population, and the other segment gets a version of the page without the third-party tag. Are you using one (or more than one) tag manager?
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