Smashing Magazine

MARCH 2, 2021

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile case studies exploring the impact of mobile optimization on key business metrics.

Mobile 133

Mobile Testing Website Benchmarking 133

Smashing Magazine

SEPTEMBER 24, 2021

Lessons Learned Rebuilding A Large E-Commerce Website With Next.js (Case Study). Lessons Learned Rebuilding A Large E-Commerce Website With Next.js (Case Study). That was until we went to production with our highest traffic customer. Jonne Kats. 2021-09-24T10:00:00+00:00. 2021-09-24T10:06:13+00:00.

Website 113

Website Code Servers Analytics 113

KeyCDN

SEPTEMBER 3, 2020

WebP means faster loading times and less traffic. WebP size comparison In previous case studies, we've analyzed the different image sizes against WebP. In almost each case, the size of the WebP images was smaller. WebP is now supported by Chrome, Firefox, Opera, and soon Safari. decrease in image size on average.

Processing 127

Processing Cache Website Servers 127

Highly Scalable

MAY 1, 2012

Frequencies of 100 most frequent elements can be estimated with 4% precision using Count-Min Sketch structure that uses about 48KB (12k integer counters, based on the experimental result), assuming that data is skewed in accordance with Zipfian distribution that models well natural texts, many types of web events and network traffic.

Analytics 191

Analytics Traffic Big Data Efficiency 191

Jos

MARCH 13, 2020

Look, there are many case studies proving a correlation between loading time and business metrics!” ?-?I The reason why Rel mCvR can be a good metric is that it is not influenced by changes in traffic (eg seasonality or promotional campaigns). What is the business opportunity for web performance improvements?

Performance 130

Performance Google Mobile Analytics 130

Smashing Magazine

AUGUST 3, 2023

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

Performance 74

Performance Cache Traffic Metrics 74

The Netflix TechBlog

MARCH 5, 2019

Can we adjust our auto-scaling policies to be more efficiency without risking our availability during traffic spikes? Reliability How can we guarantee that a code change will be safe when rolled out to our production environment? Capacity and Efficiency Which resources (clusters, tables, …) are unused or under-utilized and why?

Infrastructure 182

Infrastructure Cloud Scalability AWS 182

Speed Curve

JULY 10, 2023

This study and a number of other case studies tracked over the years can be found at WPOstats.) Learn more: Setting up conversion tracking in SpeedCurve Methods and use cases for using conversion data After you've added conversion data to SpeedCurve, there are a few different ways you can use it.

Performance 52

Performance Metrics Traffic Speed 52

The Netflix TechBlog

NOVEMBER 22, 2019

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Wednesday?—?December In order to maintain performance, benchmarking is a vital part of our system’s lifecycle.

AWS 100

AWS Entertainment Open Source Benchmarking 100

The Netflix TechBlog

NOVEMBER 22, 2019

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Wednesday?—?December In order to maintain performance, benchmarking is a vital part of our system’s lifecycle.

AWS 100

AWS Entertainment Open Source Benchmarking 100

Speed Curve

FEBRUARY 5, 2024

For example, processing of web application firewall (WAF) rules, detecting bots or other malicious traffic though security services, and growing in popularity, edge compute. Recent server timing case studies It's great to see server timing starting to get more use in the wild. Definitely worth a read!

Servers 57

Servers Cache Retail Benchmarking 57

MachMetrics

FEBRUARY 7, 2019

Have a look at the Financial Times Case study: “The speed of the site negatively impacts a user’s session depth, no matter how small the delay…The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. Want proof? Summing up.

Speed 93

Speed Website Performance Website Mobile 93

Jos

JUNE 2, 2018

When they dug into the data, they found that the reason load times had increased was that they got a lot more traffic from Africa after doing the optimizations. There is a lot research on how performance optimization improves key metrics and sites like WPO Stats are a good source of case studies.

Performance 237

Performance Speed Google Media 237

Adrian Cockcroft

NOVEMBER 13, 2023

A rough guide if you don’t have any better data is that with no traffic to a system it will be 10% utilization and use 30% of peak power, 25% utilization uses 50% of peak power, and at 50% utilization it uses 75% of peak power. Load peaks can be caused by inefficient initialization code at startup, cron jobs, traffic spikes, or retry storms.

Energy 52

Energy Cloud Traffic Transportation 52

Smashing Magazine

JUNE 8, 2021

For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +. This case study focuses on the different steps that Twitter has taken to load images faster while ensuring they are as impactful as intended. 528 pages.

Media 105

Media Cache Google Best Practices 105

Speed Curve

NOVEMBER 7, 2021

Across the board, we’ve seen sales increases because of our improved ranking, with 20% more organic traffic being driven to our site and 14% more page views.". More recently, Pinterest shared that rebuilding their site with performance in mind resulted in a 15% increase in organic search traffic.

Performance 96

Performance Google Metrics Mobile 96

Website Optimization

MAY 31, 2018

After a suitable amount of traffic, conversions and time, you can see which campaign wins (for various metrics including cost/conversion, CTR, and conversion rate). Let the experiment run for a few weeks (depending on how much traffic and conversions you have) to get meaningful results (see Figure 8). Figure 7: New Experiment Dialog.

Google 40

Google Strategy Traffic Metrics 40

Smashing Magazine

APRIL 28, 2021

For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (Case Study). +. This case study focuses on the different steps that Twitter has taken to load images faster while ensuring they are as impactful as intended. 528 pages.

Media 92

Media Cache Google Best Practices 92

Speed Curve

JANUARY 31, 2018

search traffic. Case studies are an awesome way to do this, which is why I've been helping curate WPOstats , a vendor-neutral directory of performance case studies. People on your marketing team probably care about traffic and engagement. Case studies are a great way to convert performance skeptics.

Performance 40

Performance Metrics Traffic Monitoring 40

Smashing Magazine

NOVEMBER 5, 2021

In one of my case studies, I’ll share how we used velcro and felt to have potential users explore the concept of a touch screen kiosk at a zoo exhibit. I’ve also been a part of studies where we created an ATM out of cardboard to simulate a user interacting with an ATM as part of the concept. Case Studies.

Design 98

Design Testing Education Processing 98

Rigor

DECEMBER 19, 2019

The measured traffic is not of your actual users; it is synthetically generated to collect data on page performance. Synthetic Monitoring. Synthetic monitoring vendors provide a remote (often global) infrastructure that visits a website periodically and records the performance data for each run. Real User Monitoring (RUM).

Monitoring 40

Monitoring Benchmarking Website Traffic 40

O'Reilly

NOVEMBER 12, 2019

Rather than buying racks and racks of servers that need to handle the maximum potential traffic and be idle most of the time, it seems that serverless’ method of paying by compute is proving to be beneficial to the bottom lines of organizations. When asked about the benefits of adopting serverless, there were some stand-out issues.

Serverless 88

Serverless Architecture FinTech Infrastructure 88

Adrian Cockcroft

FEBRUARY 13, 2023

One more talk that I found interesting, but not related to sustainability: NFX303 The Evolution of Chaos Engineering at Netflix — good explanation of the evolution of this system, including advanced traffic routing techniques that most microservice architectures don’t support. SUS209 — there was no talk with this code.

AWS 64

AWS Energy Architecture Programming 64

Speed Curve

OCTOBER 25, 2023

You can prioritize them by how many URLs they affect or how much of your real user traffic they affect. For example, this case study explains how we used RUM to A/B test JSONP requests and the preloader. ––––– 7. ––––– 9.

Benchmarking 62

Benchmarking Metrics Website Monitoring 62

High Scalability

AUGUST 8, 2018

Prior to launch, they load-tested their software stack to process up to 5x their most optimistic traffic estimates. As shown in Figure 11-5, when it launched, Pokémon GO used Google’s regional Network Load Balancer (NLB) to load-balance ingress traffic across a Kubernetes cluster.

Google 130

Google Games Entertainment Cloud 130

Jos

JUNE 2, 2018

When they dug into the data, they found that the reason load times had increased was that they got a lot more traffic from Africa after doing the optimizations. There is a lot research on how performance optimization improves key metrics and sites like WPO Stats are a good source of case studies.

Performance 130

Performance Speed Google Media 130

Rigor

SEPTEMBER 3, 2019

It’s about ensuring that your front-end is also working perfectly, that your site can deliver a delightful experience to your users or customers, and that it is functional – even when it’s experiencing up to seven or more times the typical traffic load. Case studies abound.

Website 74

Website Cache Ecommerce Traffic 74

Smashing Magazine

MARCH 19, 2021

At the moment, around 35% of our mobile traffic is on iOS , so those users wouldn’t be getting the images faster, but encoding a large JPEG image only, or encoding both AVIF and JPEG files would unnecessarily bloat HTML which we wanted to avoid. This would be working only for the LCP author profile photos on the homepage and on article pages.

Mobile 140

Mobile Design Cache Code 140

The Morning Paper

JUNE 25, 2019

We don’t get a full-blown evaluation of the ideas in this position paper, but we do get a short case study/sketch of a monitoring application tracking a sampled metric, such as CPU utilization, in far memory. A key outcome of this design is that only exception events cause data transfers to the consumer, reducing far memory traffic.

Design 80

Design Cache Hardware Scalability 80

Smashing Magazine

JUNE 1, 2022

They can also highlight very long redirection chains in your third-party traffic. Researchers and major companies have been publishing case studies for years , proving that slower page load experiences impact business metrics, including conversion rate, revenue, bounce rate, and more.

Website 131

Website Design Network Best Practices 131

Smashing Magazine

JANUARY 11, 2021

You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. It will help you build up a company-tailored case study with real data. How to get there?

Performance 145

Performance Cache Media Metrics 145

The Netflix TechBlog

NOVEMBER 22, 2019

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Wednesday?—?December In order to maintain performance, benchmarking is a vital part of our system’s lifecycle.

AWS 37

AWS Entertainment Open Source Benchmarking 37

Smashing Magazine

FEBRUARY 12, 2019

Many surveys have indicated that uptime is number one factor when choosing a web host and although most, if not all, web hosting services “promise” 99.99% uptime, it’s not the case with our case-study. According to our latest research, the average uptime of 32 shared web hosting providers is 99.59%. Longest outage: 5 minutes.

Testing 49

Testing Website Servers Availability 49

CSS - Tricks

NOVEMBER 1, 2019

I faced clients who requested support of IE 10- IE 11 because the traffic from those users represented 1%, which equalled millions of dollars in revenue. Please, calculate your losses in case 1% of users leave immediately and never came back because of bad performance. 30% - more than 1.5 second for FCP. ~12% Credit: Snipcart.

Speed 46

Speed Mobile Metrics Scalability 46

Percona

JULY 1, 2023

Vertical scaling allows for increases in the compute and memory capacity via upgrades to larger instance types, ideal for handling traffic demands or processing needs, while horizontal scaling involves adding read replicas to distribute workloads across multiple instances, enhancing read scalability for read-heavy applications.

AWS 52

AWS Database Serverless Storage 52

Smashing Magazine

JANUARY 7, 2019

You need a business stakeholder buy-in, and to get it, you need to establish a case study on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Study common complaints coming into customer service and see how improving performance can help relieve some of these common problems. How to get there?

Performance 103

Performance Cache Metrics Network 103

Smashing Magazine

JANUARY 6, 2020

You need a business stakeholder buy-in, and to get it, you need to establish a case study, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. It will help you build up a company-tailored case study with real data. How to get there?

Performance 145

Performance Cache Network Metrics 145