How To Boost Your Business With WordPress Website?

Developing a WordPress website is not enough, you should be able to reap all the benefits of having a powerful WordPress website. Most businesses fail to get such benefits as they are passive and don’t take additional steps to grow their businesses with WordPress websites. 

There are many simple ways you can follow to grow your business with a robust and secure WordPress website. You can also hire professional WordPress development services to help you out. 

Today, in this post, we will discuss some of these proven ways to grow your business with a WordPress website. 

Before we delve into them, let’s discuss WordPress in brief.

What is WordPress?

WordPress does not need any introduction. If you are even slightly familiar with the technology, you must have heard about WordPress. 

WordPress is the most preferred and most used content management system that is used to build professional websites. WordPress is one of the most reliable, secure, and robust website development platforms that are easy to use, easy to build, and highly scalable.

Furthermore, WordPress offers a wide range of themes and plugins to build scalable next-generation websites that can give you a competitive advantage over your rivals. You can also develop custom themes and plugins for your custom business requirements. 

Hire a professional WordPress development company in India with a team of professional WordPress developers who can help you build scalable, future-ready WordPress websites. 

WordPress is not just for small businesses and startups. It is for anyone who wants to develop a professional website. Even giant companies such as Home Depot and The New York Times have WordPress websites. If you want to grow your business with a professional website, WordPress is the name to remember. 

Hers is a list of statistics for WordPress. 

There are more than 455 million WordPress websites in the world. 

The number of free WordPress plugins just crossed 59,208 number. 

65.1% of all CMS are powered by WordPress. 

WordPress.com users create 27 posts every second. 

Do you need any more proof to start the WordPress website development project? 

Benefits of Using WordPress for Website Development

Let’s discuss some of the benefits of WordPress quickly. 

Easy to Build and Easy to Manage 

WordPress websites are easy to build and manage. All you need to do is to download the WordPress software and follow the instructions you find online. However, you can also hire WordPress web development services to keep away headaches if you are not good at technology. 

WordPress is an Open-source platform

WordPress is an open-source platform. It simply means that you don’t need to pay any license fees to download the software. You can download it for free and start developing your website. 

Thousands of Themes and Plugins 

WordPress has ready-made plugins and themes to help you build a wholesome website for your business. These themes and plugins are highly customizable and can be used to add high-end features and functionalities to your website. 

WordPress is SEO-Friendly 

Search engine optimization is the most preferred digital marketing approach to drive genuine traffic and organic leads to your website. WordPress is a highly SEO-Friendly website development platform with multiple plugins. You can optimize your website as per the guidelines of search engines. 

Mobile Responsive

Furthermore, WordPress is a highly mobile-friendly platform. Millennials are using mobile devices to browse websites. If your website does not offer the best user experience on smartphones and other devices such as tablets, you will lose a major chunk of potential customers. WordPress offers a seamless user experience on mobile devices as well. 

How to Grow Your Business with WordPress? 

Now that we know about WordPress and its benefits, let’s check out some of the ways you can grow your business with WordPress. 

Build Your Personal Blog

WordPress is not just about developing professional websites. Even if you want to share your thoughts with your audience, you can develop a blogging platform. It is also a good way to grow your business. 

Even if you are selling something, developing highly informative blogs can help in SEO. It will help you find your target audience. Also, you will be able to drive more traffic and leads. 

Make sure that you write highly informative, original, and engaging blogs that help you find unique leads. 

Identifying your target audience and their pain points. Then determine the blog topics, make a content calendar, and start publishing blogs on a regular intervals. 

Earlier, you might not find good traffic, but consistent efforts will take you places. Keep writing and keep sharing informative content with your target audience. Eventually, you will find good traffic and good rankings on search engines. 

Go For WordPress SEO Plugin to Improve Traffic and Do Much More 

When you use WordPress for your website, you have selected the best platform that also is SEO-Friendly. What you need to do is to install an SEO plugin such as Yoast SEO. 

Even if you are a non-technical person, Yoast SEO is the best plugin to rank higher on search engines. 

Yoast SEO can be helpful in many ways such as: 

• Duplicate content monitoring 
• Keyword optimization
• Content management
• Check readability
• Helps in the sitemap, robots.txt, and other files
• Google algorithm-related self-updates, etc. 

Add the Yoast SEO and reap all the benefits it has to offer. Hire a WordPress website development company to install the Yoast SEO if you are not technically aware. 

Share Content on Social Media 

Just developing content is not enough, you also need to share your content on various platforms, especially on social media platforms. Social media platforms are powerful tools that can take your content to miles. 

Try to come up with various smart content marketing strategies such as content repurposing and enriching your audience with a wide range of blogs, infographics, images, statistics, and other types of content. 

You can tweet about your content link, make memes, design infographics, make slides, contribute to Quora, and do many more such things. 

Make your business accounts on social media platforms and share content there to attract a maximum number of people to your website. It is the best way to reach out to your audience. 

Create Explanatory Videos 

Videos are the new normal. Facebook Reels, Instagram Reels, and TikTok Videos are great examples of how people love videos. 

You can also take advantage of this content type by making highly informative videos. 

For example, if you are into developing software, design a video explaining how to use the software product, like a software manual. 

Not just that, you can also make videos about anything like office videos, office tours, your daily routines, product highlights, new product launch videos, and others. 

There are many video-making apps available that can help you make high-quality videos with good editing options. Even you can hire professional video service providers to make videos. 

Participate in Online Discussions 

There are many online forums and interest groups where you can participate to improve your business reach and customer base. 

Remember, just participating is not enough, you also need to contribute with your views, opinions, suggestions, and solutions. 

Such online forums are attended by industry influencers as well. You will get an opportunity to get some exposure for your business. There are many Facebook and LinkedIn groups where you can discuss your views and opinions. Try to share your expertise and give practical solutions that can help others. 

Twitter also has communities where they go for different chats from time to time. You can participate in such discussions and share your valuable inputs and industry insights. 

You might not get instant rewards by participating in such online forums. However, in the long run, it will establish your brand as an industry leader and people will look up to you for industry information and relevant news. It will help you improve your brand awareness and online visibility. 

Enrich Your Email List 

Research suggests that people check their emails at least once in a day. 

If you think that email marketing is no more a valuable marketing approach, you need to change your mindset. 

You will be fascinated to know that even older people check their emails regularly. However, to reap the benefits of e-mail marketing, you need to have a good email list of prospects. 

You need to come up with a good email strategy to encourage people to sign up for your newsletters. You can also give away some rewards if they fill up the form for an email subscription. 

Once you have a good email list, start sending valuable emails to them that can improve their knowledge and understanding. Don’t bombard them with promotional emails and they will unsubscribe you. Once in a while, you can send informative product emails for the purpose of information and not selling. 

Go For Paid Advertising

Even though you are using almost all social media platforms for your business marketing, there is no guarantee that you will be able to make an impact there. 

For initial exposure on social media platforms, experts suggest going for paid advertising. 

Almost all social media platforms offer paid advertising options. Here, you can choose the demographics, interests, location, and other things to target your audience. It will give you a good chance to target them and encourage them to visit your website. You can choose Facebook, Google PPC, and other relevant paid advertising platforms to start.

Create a Sales-Driven Landing Page 

You need to have a powerful landing page that can drive more traffic and sales. A landing page is a page where you want to bring maximum traffic. It might be your home page or service page or product page. You need to make the page with relevant information, images, and other crucial details to stand out amongst the crowd. 

A superlative landing page can help drive maximum traffic and conversions for your business. You can take the help of the WordPress development company you have hired to design a sales-driven landing page with various effective CTAs for visitors. Putting CTAs randomly will not serve the purpose. You need to do it smartly to encourage your visitors to click on them. 

Your landing page is your visual business presentation that informs your visitors about the product or service or business. Leave no stone unturned to make it visually stunning and appealing with relevant information and keywords. 

Create Title Tags for Products

Ask the WordPress web development services provider to create unique title tags for each page. Title tags determine the name of the page on the HTML code of the page. You might think why do that, but it will impact your website’s rankings massively. 

Google and other search engines will crawl your website and determine the page based on unique title tags. If you have created unique title tags smartly, Google will be able to identify the page and rank it accordingly. Hiring professional WordPress development services can help you with that. 

Ensure that you use different keywords for different pages to rank them together separately. Add as many details as possible to make unique title tags so that Google can understand them and rank accordingly. Using generic title tags will not serve the purpose. 

Use Advanced Analytics 

There are many analytics tools that can help get some vital insights for your business. From how your customers behave when they are on the website to which keywords are performing to which pages require some changes, you can get some valuable insights with these analytics. 

Google Analytics is one such tool that gives comprehensive insights about your website. 

With such data insights, you can amend your page content, offer customized offers to your audience, and segment the market to target a specific group of people. 

Some of the insights that can help you make customer-centric decisions are 

• Who visited your website? 
• How they arrived there. 
• Which pages they visited 
• The amount of time they spent on a particular page 
• Bounce rate 
• Cart abandonment rate
• Conversion rate, etc. 

Check and Optimize Website Speed 

Visitors will leave your website if it takes more time to load. Even we do that, don’t we? 

When we visit a website, we expect it to load quickly. When a website does not load, say within a few seconds, people will lose their patience. They will simply abandon the page and look and click on similar websites. 

You cannot let this happen. Take all the measures to improve the loading speed of your website such as image resizing, etc. 

Conclusion 

There are many other strategies you can implement to grow your business on WordPress, such as accepting payment online, sharing original content, adding pop-ups, etc. 

WordPress is a powerful web development platform to drive more traffic and conversions to your website. You only need a professional WordPress web development company in India with the right tools and expertise to help you develop a stunning and feature-rich website. 

Hire WordPress developers who will stop at nothing to deliver the best website that perfectly addresses all the issues and offers a seamless user experience to your target audience.