Discovering Creative Insights in Promotional Artwork
The Netflix TechBlog
JANUARY 30, 2023
By Grace Tang , Aneesh Vartakavi , Julija Bagdonaite , Cristina Segalin , and Vi Iyengar When members are shown a title on Netflix, the displayed artwork, trailers, and synopses are personalized. That means members see the assets that are most likely to help them make an informed choice. These assets are a critical source of information for the member to make a decision to watch, or not watch, a title.
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