Platform Adjacency Theory
Alex Russell
JUNE 20, 2020
TL;DR: Does it matter if the web platform adds new capabilities? And if it should, which ones? The web is a meta-platform. Like other meta-platforms the web thrives or declines to the extent it can accomplish the lion's share of the things we expect most computers to do. Adjacency to the current set of capabilities provides a disciplined way to think about where to invest next when working to stave off irrelevance.
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