Remove services marketing multivariate-testing
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How OpenFeature — and feature flag standardization —enables high-quality continuous software delivery

Dynatrace

Using feature flags, developers can test an unreleased feature by enabling access to it for a specific user, department, company, or any other desired unit. This allows new features to be safely tested in any environment, including production. Which services are using a particular feature flag?

Software 180
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Don’t Sink Your Website With Third Parties

Smashing Magazine

You’ve tested and retested the site for errors. Your website may be using more third-party services than you realize. These services use requests to external hosts (not servers you control) to deliver JavaScript framework libraries, custom fonts, advertising content, marketing analytics trackers, and more.

Website 131
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Key Challenges with Quasi Experiments at Netflix

The Netflix TechBlog

Design and Randomization We face various business problems where we cannot run individual level A/B tests but can benefit from quasi experiments. For instance, TV advertising can be bought at TV media market level only in most countries. If we ignore the latter fact, we will overestimate the true impact of marketing?—?which

Metrics 179