Remove Case Study Remove Metrics Remove Traffic Remove Website
article thumbnail

Improving Core Web Vitals, A Smashing Magazine Case Study

Smashing Magazine

Improving Core Web Vitals, A Smashing Magazine Case Study. Improving Core Web Vitals, A Smashing Magazine Case Study. Previous metrics measured variations of the first paint to screen (often this was a header or background color); incidentally content that isn’t really what the user actually wants to get out of the page.

Google 143
article thumbnail

Don’t Sink Your Website With Third Parties

Smashing Magazine

Don’t Sink Your Website With Third Parties. Don’t Sink Your Website With Third Parties. You’ve spent months putting together a great website design, crowd-pleasing content, and a business plan to bring it all together. Your website may be using more third-party services than you realize. Ken Harker.

Website 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The State Of Mobile And Why Mobile Web Testing Matters

Smashing Magazine

These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. This requires your website or application to be heavily optimized for mobile. Making A Case For Business.

Mobile 134
article thumbnail

How We Optimized Performance To Serve A Global Audience

Smashing Magazine

It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.

article thumbnail

How to Estimate Web Performance Impact Before Making Fixes

Jos

Web Performance is important for user experience and business metrics. Look, there are many case studies proving a correlation between loading time and business metrics!” ?-?I Plotting Business Metrics vs Performance Metrics Think about what you are trying to drive on your existing site.

article thumbnail

10 things I love about SpeedCurve (that I think you'll love, too)

Speed Curve

Fight regressions and stay fast It's easier to make a fast website than it is to keep a website fast. The best way to fight regressions is to create performance budgets on key metrics, and get alerted when they go out of bounds. Imagine that your website is a vault containing billions of dollars in jewels.

article thumbnail

Exploring performance and conversion rates just got easier

Speed Curve

Tracking goal-based metrics like conversion rate alongside performance data can give you richer and more compelling insights into how the performance of your site affects your users. This study and a number of other case studies tracked over the years can be found at WPOstats.) This concept is not new by any means.